Year-Over-Year Growth

Year-Over-Year Growth measures how a specific business metric — like revenue, user count, or traffic — has changed compared to the same period in the previous year. It’s a helpful way to track long-term trends without being misled by seasonal spikes or short-term dips.

YoY growth is commonly used to evaluate the effectiveness of strategies over time and benchmark performance consistently. Whether you’re reporting to stakeholders or planning your next move, it gives you a clear snapshot of how much you’ve grown (or not) since last year.

Example:

If your company earned €120,000 in revenue this quarter, and €100,000 during the same quarter last year, the YoY growth is:
(120,000 – 100,000) / 100,000 = 20% growth.