YouTube Shorts are short-form vertical videos (up to 60 seconds long) designed for quick consumption on mobile devices. They’re YouTube’s answer to TikTok and Instagram Reels, allowing creators to reach new audiences with snackable, engaging content.
For marketers and creators, Shorts offer a powerful way to boost visibility and brand awareness — especially since YouTube often prioritizes Shorts in its algorithm. They’re great for repurposing longer videos, sharing tips, showcasing products, or jumping on trending topics.
Example:
Let’s say you run a SaaS company. Instead of only posting webinars or tutorials, you could turn highlights into 30-second Shorts — like “3 ways to speed up onboarding” — and include a call-to-action to explore your full platform.