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Lucy Kirkness
Expert at:
SEO
AEO and AI Visibility
Content Marketing
Articles by
SEO
SEO Attribution for B2B SaaS: Connecting Organic and AI Search to Pipeline
How to connect organic and AI search to pipeline in B2B SaaS: self-reported attribution, CRM sub-sources, attribution models and real HubSpot data.
seo-attribution
romana-kuts
SEO
SEO ROI for B2B SaaS: How to Calculate It from Your ARR Goals
How to calculate SEO ROI in B2B SaaS: the formula, a reverse-funnel forecast from your ARR goal, payback timelines and real client results.
seo-roi
romana-kuts
SEO
Is SEO Dead? What B2B SaaS Client Data Shows for 2027
What our B2B SaaS client data shows about SEO for 2027: clicks down 19%, top-10 rankings up 78%, and search still driving pipeline.
is-seo-dead
romana-kuts
SEO
Low Search Volume Keywords: Why They Drive B2B SaaS Pipeline
Why low search volume keywords drive B2B SaaS pipeline: real Search Console data, why tools show zero volume, AI search and how we find them.
low-search-volume-keywords
michael-tomaszewski
SEO
SEO Discovery Phase: How We Plan B2B SaaS Growth Before Publishing a Single Article
How SaaStorm's two-week SEO discovery phase works: kickoff call, keyword and content research, audits, AI search, forecast and budget options for B2B SaaS.
seo-discovery-phase
romana-kuts
SEO
Content Refresh: How to Update Old SaaS Blog Posts for SEO and AI Search
A content refresh guide for B2B SaaS: how often to update old blog posts, what a real refresh includes and the three workflows we use for SEO and AI search.
content-refresh
courtney-hopkins
SEO
Content Pruning for SEO: Should You Delete, Merge or Keep Old Blog Posts?
Content pruning for SEO: how B2B SaaS teams decide what to keep, merge, redirect or delete, plus when to use 301s, canonicals, noindex, 404 and 410.
content-pruning
jacob-collins
SEO
How to Choose a B2B SaaS SEO Agency: 15 Questions to Ask Before You Sign
How to choose an SEO agency for B2B SaaS: 15 questions to ask before you sign, what good and weak answers sound like, and the red flags to avoid.
how-to-choose-an-seo-agency
romana-kuts
SEO
How Long Does SEO Take for B2B SaaS? Realistic Timelines for Leads, Pipeline and AI Mentions
How long does SEO take for B2B SaaS? Early signals in 4–6 weeks, first pipeline in about 3 months. Real timelines, examples and what slows SEO down.
how-long-does-seo-take
romana-kuts
SEO
SEO Agency Pricing for B2B SaaS: What Retainers Cost and What You Get
SEO agency pricing for B2B SaaS in 2027: what retainers cost, how AI changed pricing models, real price examples and red flags in quotes.
seo-agency-pricing
romana-kuts
AEO and AI Visibility
GEO vs SEO: What Changes for B2B SaaS and What Doesn't
GEO vs SEO for B2B SaaS: what stays the same, what changes on and off your website, how measurement changes and how to split your budget, based on running both for 20 B2B SaaS companies.
geo-vs-seo
romana-kuts
SEO
21 Top B2B SaaS SEO Agencies in 2026: The Ultimate Roundup
Even in 2026, organic search traffic remains a powerful engine for B2B SaaS growth, directly fueling signups and building a qualified pipeline. For SaaS companies aiming for search-driven MRR growth, partnering with a specialized SEO (search engine optimization) agency brings focused expertise, proven processes tailored to SaaS, and potentially faster results than trying to build…
best-saas-seo-agencies
beth-colman
AEO and AI Visibility
24 LLM Tracking Tools to Monitor Your Brand’s AI Search Visibility in 2026
As AI chatbots and search assistants become mainstream, brands need new tools to track and optimize their visibility in LLM-generated answers. Dozens of LLM tracking tools – also called AI visibility trackers – have popped up to monitor where and how often your brand is mentioned in AI platforms like ChatGPT, Bard, Bing Chat, Perplexity,…
top-llm-performance-tracking-software
romana-kuts
AEO and AI Visibility
What is LLMO: SEO Guide to Get Traffic from ChatGPT, Perplexity & Gemini in 2026
Have you heard the news? SEO is dead! First, video killed the radio star; then ChatGPT killed Google. If you still care about traditional search engine rankings you’re a dinosaur. (But not a T-Rex. Those are too cool for you.) Forget that Google processes almost 6 trillion searches a year. Or that Alphabet, Google’s parent…
llm-optimisation
lucy-kirkness
SEO
SEO In House vs Outsourcing: What To Choose For SaaS in 2026
If you’ve ever watched an action movie, you probably know this scene: The team is gearing up for a high-stakes mission, and someone asks, “Do we call in the superheroes with (slightly extraterrestrial powers), or can we handle this one on our own?” Deciding how to approach search engine optimization for a growing B2B or…
seo-in-house-vs-outsourcing
michael-tomaszewski
Revenue Marketing
21 Top Remote Marketing Agencies Specializing in B2B SaaS Growth in 2026
Engaging with remote-first or remote-friendly marketing agencies has evolved from a pandemic necessity into a distinct strategic advantage for B2B SaaS growth. These agencies offer access to a global talent pool unbound by geography, bring operational flexibility crucial for scaling startups, potentially offer cost efficiencies, and excel in asynchronous communication, leading to focused, productive collaborations.…
top-remote-marketing-agencies
jacob-collins
AEO and AI Visibility
Reddit SEO & LLM Optimization: Playbook for B2B SaaS in 2026
The New SEO Landscape: Reddit’s Rise & AI’s Influence Search is changing fast. On one front, Reddit is dominating Google’s SERPs (search engine results pages); on another, large language models (LLMs) like ChatGPT and Google’s Bard are answering queries directly. Both trends are reshaping how customers discover content: Reddit’s SEO Surge Google’s recent updates have…
reddit-ai-seo
romana-kuts
Content Marketing
20+ B2B Content Marketing Agencies for SaaS Startups in 2026
Many SaaS founders and marketing leaders initially attempt to build their content function in-house. While admirable, this path is often fraught with challenges - hiring experienced SaaS writers is tough, developing a robust strategy takes time and insight, consistency falters under competing priorities, and proving ROI can feel elusive. This is where specialist B2B content…
top-b2b-content-marketing-agencies
becky-prime
SEO
SEO for Lead Generation: How to Generate x10 MQLs in 2026
Before you throw money at your next Google Ads campaign, consider upping your SEO game. Why? It’s like throwing a party: you don’t just want a crowd; you want the guests who stay and make it memorable. Take Lingio, for example. They started with an empty blog and no visibility in search engines. After implementing…
seo-for-lead-generation
lucy-kirkness
Content Marketing
15 Top SEO Agencies in the Netherlands for SaaS Startups in 2026
The Netherlands has rapidly emerged as a serious hub for SaaS innovation, with cities like Amsterdam, Rotterdam, and Utrecht fueling the growth of impactful businesses from local startups to global scale-ups. But with competition rising, Dutch SaaS companies need more than a great product - they need marketing partners who can drive sustainable, SEO-led growth.…
best-saas-marketing-agencies-in-amsterdam
becky-prime
Content Marketing
15+ Top SaaS Marketing Agencies in Berlin for MRR Growth in 2026
Berlin has emerged as a vibrant hub for SaaS startups, bustling with innovators, accelerators, and investors eager to support groundbreaking software solutions. Yet even the most innovative SaaS product needs effective marketing to scale successfully. That’s where specialized marketing agencies in Berlin step in. These agencies provide crucial expertise across various growth channels - SEO,…
top-b2b-saas-marketing-agencies-in-berlin
courtney-hopkins
Content Marketing
30 Best SaaS Marketing Agencies in 2026
For many B2B SaaS companies, partnering with a marketing agency is not just a consideration – it’s a critical step to achieving sustainable growth. In a competitive market where every marketing dollar counts, agencies bring the expertise, focus, and scalability that in-house teams often lack. The best agencies are no longer generalists who claim to…
best-saas-marketing-agencies
valentyna-mukhina
AEO and AI Visibility
What Is Generative SEO and How to Succeed in 2026
The landscape of SEO is undergoing rapid transformation, driven by technological advancements in generative AI. This innovation has revolutionised search engine - and user - behaviour by enabling more conversational, intuitive, and context-aware interactions. Generative AI models, like GPT, allow search engines to provide direct, personalised responses instead of merely presenting a list of web…
what-is-generative-seo
michael-tomaszewski
Content Marketing
SaaS Content Marketing Agencies in London: 20 Top Picks for 2026
Finding the right growth partner in London’s vibrant but crowded agency landscape can be a significant challenge for SaaS companies. You need more than just a generalist; you require a specialist team that is equipped to drive tangible results like free trial signups and qualified leads. Specifically, you need an agency with proven success helping…
best-content-marketing-agencies-in-london
romana-kuts
Content Marketing
25 Top Digital Marketing Agencies in Europe for SaaS Growth in 2026
This comprehensive list of 25 top digital marketing agencies in Europe specialising in SaaS isn’t just another generic roundup. We’ve meticulously researched and verified each agency to ensure they meet specific criteria: they must have a physical office in a European city, demonstrate verifiable experience working with SaaS companies, and offer specialised services tailored to…
top-digital-marketing-agencies-in-europe
lauren-bedford
Revenue Marketing
AI vs Marketing Agencies: What To Choose For SaaS in 2026
Over the last few years, AI has rapidly become a part of everyday life. In 2026, AI is everywhere, from search engines and online shopping to customer service and surveillance. And it’s massively transformed marketing, empowering teams to work faster than they ever thought possible and enabling more precise decision-making. Its impact on content creation…
ai-vs-marketing-agencies
valentyna-mukhina
AEO and AI Visibility
AEO in the SEO World: Guide to Mastering Answer Engine Optimization in 2026
As digital marketing continues to evolve in response to advancements in artificial intelligence (AI), a new strategy has emerged that allows businesses to adapt to the increasing demand for fast, direct answers to user questions. Answer Engine Optimization (AEO) goes beyond traditional search engine optimization (SEO) by focusing on delivering precise answers directly in search…
answer-engine-optimization
romana-kuts
Revenue Marketing
12 Must-Track SaaS Marketing Metrics and KPIs For Startups
When it comes to SaaS marketing metrics, it’s great to look good, but it’s far better to have the revenue to back it up! If you’re part of a SaaS business, you’ll know that vanity metrics don’t pay the bills or create happy investors, even if they do indicate things are moving in the right…
saas-marketing-metrics
jacob-collins
Content Marketing
15 Top SaaS Marketing and Advertising Agencies in Austin
The SaaS industry landscape in Austin and across Texas is characterized by rapid innovation and fierce competition. For startups and growth-stage companies in this dynamic ecosystem, scaling effectively hinges on acquiring and retaining customers through strategic marketing. However, navigating the complex world of marketing agencies in Austin, Texas, to find a partner that truly understands…
best-saas-advertising-agencies-in-austin
romana-kuts
Content Engineering
Content Engineering: How We Build AI-Driven Content Systems in 2026
Think about how you use AI in daily life. You ask Siri or Google Assistant for directions, quick answers, or summaries, saving time and effort. Now imagine doing all of that manually, sifting through endless search results, reading full articles for one key detail, or printing out maps instead of using real-time navigation. That’s precisely…
content-engineering
michelle-newblom
Content Marketing
30 Creative SaaS Content Marketing Examples to Inspire You in 2025
SaaS companies in 2025 need to stand out with creative, high-impact content marketing strategies. It’s no longer just about putting out blog posts or ebooks; it’s about delivering value through content that speaks directly to your audience, whether that’s in the form of a compelling case study or a viral social media post. In this…
saas-content-marketing-examples
jacob-collins
Revenue Marketing
B2B SaaS Marketing Budget Guide: What to Spend, When, and Where
Ask ten SaaS founders about their B2B SaaS marketing budget, and you’ll hear ten different answers. That’s because there’s no one-size-fits-all number. A bootstrapped SaaS company isn’t spending like a Series B team. Your stage shapes how you budget, pick channels, and track success. But even with good intentions, it’s easy to get it wrong.…
b2b-saas-marketing-budget
lauren-bedford
Content Marketing
20 Best SaaS Marketing and Advertising Agencies in New York
New York City isn’t short on marketing agencies. From Madison Avenue giants to boutique digital shops, the options seem endless. But when you’re running a SaaS company, the game changes. Finding an agency that genuinely understands the nuances of MRR, churn, LTV, and the specific growth levers for software companies requires more than a cursory…
top-saas-marketing-and-advertising-agencies-in-new-york
courtney-hopkins
Revenue Marketing
SaaS Customer Journey: From Awareness To Expansion
The B2B SaaS customer journey doesn’t end at sign-up. In fact, it’s just getting started. Turning prospects into loyal, long-term users requires more than a great product. It takes strategic touchpoints, seamless onboarding, and ongoing value. In this guide, we’ll break down each phase of the customer journey, how to map it, align marketing with…
saas-customer-journey
courtney-hopkins
SEO
Enterprise SaaS SEO Guide: Proven Strategies, Tools, and Best Practices
Scaling your enterprise SaaS company? It’s not for the weak, that’s for sure. You have razor-thin margins for error and fierce competition, and your buyers are navigating mazes, not pipelines. So, how do you drive growth without breaking the bank? With enterprise SEO. It’s the most cost-effective way to capture high-intent traffic, outsmart your competitors,…
enterprise-saas-seo
jacob-collins
Revenue Marketing
SaaS Sales Funnel Guide: Everything You Need To Know
We all know that having a brilliant SaaS product isn’t enough these days - you need a proper sales and marketing funnel to guide website visitors through the customer journey and turn them into happy, paying customers. As a leading B2B SaaS marketing agency, we’ve helped countless SaaS businesses optimise their sales funnel for SaaS.…
saas-sales-funnel
michael-tomaszewski
Content Marketing
Top 20 SaaS Marketing Trends for 2025
It’s time to leave the SaaS marketing trends of 2024 behind and focus on what’s coming next. To help you avoid falling behind your competitors, we’ve broken down the trends you need to know for 2025 - and how to make them work for your business. Emerging SaaS Marketing Trends in 2025 2025 is set to redefine…
saas-marketing-trends
michelle-newblom
SEO
SaaS Link Building – 36 Best Practices for 2025
As a SaaS brand, you rely heavily on Google to help people discover your products and services. But the top positions on Google SERPs are hotly contested. Companies employ expert SEO strategies in order to bag the top spots and ensure search visibility. In 2024, link building is a critical component of any effective SEO…
saas-link-building
courtney-hopkins
Revenue Marketing
How to Find the Right SaaS CMO: Full-Time vs Part-Time vs Fractional
Is your SaaS startup in need of rapid growth? Finding the right chief marketing officer (CMO) could be the answer. So, what is a SaaS CMO? SaaS CMOs are tasked with driving rapid growth through targeted customer acquisition, retention, and brand development. They craft creative, data-driven marketing strategies and focus on customer journeys, digital campaigns,…
how-to-find-saas-cmo
becky-prime
Revenue Marketing
The Ultimate Guide to SaaS Inbound Marketing: 18 Strategies That Work
You’ve been wasting money. Every day that passes without a SaaS inbound marketing strategy, you’re spending more to get fewer leads, missing out on the benefits of effective inbound marketing efforts. If your SaaS company is still relying on outbound tactics or just paid ads, you’re behind. The truth is, inbound marketing isn’t just a…
saas-inbound-marketing
romana-kuts
Revenue Marketing
SaaS Go-To-Market Strategy: In-Depth Guide For 2025
Bringing your product to market is one of the most exciting moments of any SaaS founder’s career. But if your SaaS product is to have a positive reception, you first need to spend a lot of time planning exactly how you will bring your solution to market. Indeed, a solid go-to-market (GTM) strategy is vital…
saas-go-to-market-strategy
michael-tomaszewski
SEO
40+ Best SaaS SEO Tools For Organic Success in 2025
In 2025, a forward-thinking SEO strategy can give SaaS companies a much-needed edge over the competition. Effectively optimise your content and web pages for search, and you can land on the front page of Google search for keywords relevant to your product. This visibility attracts targeted traffic, making it easier for prospective customers to discover…
best-saas-seo-tools
becky-prime
Content Marketing
Content Strategy for SaaS: 10 Steps To Define Yours
Isn’t it about time you owned the conversation in your industry by turning every piece of content into a lead-generating machine? If your current content strategy isn’t fueling growth, it’s a liability. Let’s change that. B2B SaaS buyers are sceptical, overwhelmed, and short on time. Your content has to engage them immediately and lead them…
saas-content-strategy
courtney-hopkins
Content Marketing
Content Writing for SaaS: How You Can Boost MQLs with Every Post
Does your SaaS content fail to generate leads? If you answered yes, you’re missing out on thousands of qualified leads each month - simply because your content strategy isn’t optimised for SaaS. Effective content marketing efforts are crucial for driving MQLs and growing your SaaS business. The question is: How long can you afford to…
content-writing-for-saas
lauren-bedford
Content Marketing
Guide to SaaS Content Marketing Success in 2025 (and Beyond!)
Most B2B SaaS founders - maybe even someone you know - still believe that content marketing is just about publishing a blog post here and there. It’s a classic mistake. And deep down, you probably already know that. When you treat content as an afterthought, your competitors get ahead while you chase their shadows. Evaluating…
saas-content-marketing
jacob-collins
Revenue Marketing
B2B SaaS Growth Hacks: 65 Examples That Are Worth It
When video communication platform Zoom launched in 2011, CEO Eric Yuan knew he needed to get people to test the product in an already crowded market. But “it’s really hard to tell customers, ‘You’ve got to try Zoom’,” he explained at SaaStr Annual. So, Zoom turned to an innovative growth hack, launching a freemium model…
b2b-saas-growth-hacks
romana-kuts
Content Marketing
The SaaStorm B2B SaaS Marketing Blueprint: A Guide for Success in 2025
It’s 2025, and if you’re not seeing success with your B2B SaaS marketing strategies, you’re probably still working with the old playbook. Effective SaaS marketing strategies are crucial because product features alone aren’t going to win you customers. Instead of wasting time and money, you need to seriously start positioning your marketing to solve customer…
b2b-saas-marketing
michael-tomaszewski
Revenue Marketing
How To Scale And Grow a SaaS Company: 19 Specific Tips For 2025
Today’s SaaS market is highly saturated, fiercely competitive, and rapidly evolving. Companies face enormous pressure to innovate in order to stand out from the crowd while also maintaining profitability. It’s a big ask. But talented entrepreneurs who have landed on that one brilliant idea must not let this put them off bringing their solution to…
how-to-scale-and-grow-saas
beth-colman
Content Marketing
B2B SaaS Demand Generation: How to Attract, Convert, and Keep Happy Customers
In 2024, the real challenge for SaaS demand generation is attracting decision-makers who are interested and ready to take action. Market saturation is at an all-time high, so if you’re still using old tactics, you’re probably not seeing any positive outcomes for your bottom line. You need to throw out the old and begin with…
b2b-saas-demand-generation
romana-kuts
Revenue Marketing
How To Market Your SaaS Product In 2025? 27 Tips To Try
In 2025, effective SaaS marketing is more critical than ever due to a crowded tech space. SaaS businesses face the challenge of differentiating themselves amid heightened customer expectations and increasing competition. However, this also brings exciting opportunities. Advanced data analytics allow for hyper-personalised campaigns, while AI-driven insights help tailor strategies to specific customer needs, enhancing…
how-to-market-saas
beth-colman
Revenue Marketing
How To Increase SaaS Sales And Revenue In 2025? 18 Recommendations To Test
Every business is constantly striving to boost sales and revenue. But in the increasingly crowded SaaS market, driving robust sales and maximising revenue puts you in an enviably secure position. Without solid revenue generation, it’s impossible to fuel the innovation and expansion you need to thrive in the highly competitive SaaS arena. It’s all about…
how-to-increase-saas-sales-and-revenue
lauren-bedford
Content Marketing
How To Advertise And Promote SaaS: 30+ Tactics To Apply
In the fiercely competitive SaaS landscape of 2024, you must stand out. And masterful advertising and promotion strategies are key to grabbing attention and getting ahead of your rivals. Of course, effective marketing not only drives visibility but also builds trust and credibility, helping your product gain traction in a saturated market. But as a…
how-to-advertise-and-promote-saas
michael-tomaszewski
SEO
B2B SaaS SEO: Your Ultimate Guide
Understanding and implementing effective SEO strategies can make the difference between steady growth and missed opportunities. Organic search is often the largest and most sustainable growth channel for B2B SaaS companies, especially in a competitive market where long sales cycles and high-ticket deals are the norm. According to a study by Ahrefs, 96.55% of pages…
b2b-saas-seo-guide
lucy-kirkness
Revenue Marketing
How To Get First Customers For SaaS – 8 Proven Strategies To Use
The euphoric feeling of securing the first paying customers for your SaaS business is second to none. Bringing in a customer validates your SaaS product concept - someone has seen the value in your idea and is willing to pay for it. This means your business begins generating revenue, setting the foundation for future growth.…
how-to-get-first-customers-saas
beth-colman
