AEO and AI Search
AI Share of Voice
TL;DR
AI share of voice is the percentage of relevant AI answers that mention your brand compared with your competitors. If you appear in 20 of 100 tracked prompts and your top competitor appears in 45, you're behind on share of voice.
How SaaStorm approaches it
We use share of voice as the main competitive benchmark in AEO work, because absolute mention counts depend on how many prompts you track. Share against named competitors is harder to game.
When a competitor leads, we look at which sources the engines cite for them and work out whether the gap is content on your site, coverage on third-party sites, or both.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
