Pipeline and Revenue
Logo Churn
TL;DR
Logo churn is the percentage of customer accounts lost in a period, regardless of their revenue. It's sometimes called customer churn.
How SaaStorm approaches it
Logo churn and revenue churn tell different stories. Losing many small accounts may matter less than losing one large one.
We look at logo churn by acquisition source with clients, to check that organic brings in customers who stay.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
