Pipeline and Revenue
Multi-Channel Attribution
TL;DR
Multi-channel attribution assigns credit for conversions across different marketing channels, such as organic search, paid, email, social and events.
How SaaStorm approaches it
Multi-channel views usually show organic search playing a larger role than last-click reports suggest, especially early in the journey.
We set up channel groupings that separate organic search, AI referrals and branded search, so each is visible in reporting.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
