Multi-Channel Attribution is the process of figuring out which marketing touchpoints deserve credit for a conversion — like a demo request, sign-up, or sale — when a customer interacts with your brand in multiple ways before converting.
Instead of assuming just one touchpoint (like the last ad clicked) did all the work, multi-channel attribution looks at the entire journey. It helps marketers understand what’s actually driving results, so they can invest in the right mix of channels — whether that’s SEO, email, paid ads, or social media.
Example:
Let’s say someone:
- Finds your blog post via Google
- Signs up for your newsletter
- Clicks a LinkedIn ad
- Books a demo
With multi-channel attribution, you can see that the blog post, newsletter, and ad all contributed. Depending on your attribution model (first-touch, last-touch, linear, etc.), each channel can get a portion of the credit — not just the final click.