Multi-Channel Attribution is the process of figuring out which marketing touchpoints deserve credit for a conversion — like a demo request, sign-up, or sale — when a customer interacts with your brand in multiple ways before converting.

Instead of assuming just one touchpoint (like the last ad clicked) did all the work, multi-channel attribution looks at the entire journey. It helps marketers understand what’s actually driving results, so they can invest in the right mix of channels — whether that’s SEO, email, paid ads, or social media.

Example:

Let’s say someone:

  • Finds your blog post via Google
  • Signs up for your newsletter
  • Clicks a LinkedIn ad
  • Books a demo

With multi-channel attribution, you can see that the blog post, newsletter, and ad all contributed. Depending on your attribution model (first-touch, last-touch, linear, etc.), each channel can get a portion of the credit — not just the final click.

Other terms

Monthly Recurring Revenue (MRR)

Discover the essentials of Monthly Recurring Revenue (MRR) in our comprehensive B2B SaaS marketing glossary.

Multi-Touch Campaign

Discover the essentials of multi-touch campaigns in B2B SaaS marketing with our comprehensive glossary.

Micro-content

Unlock the essentials of B2B SaaS marketing with our comprehensive glossary on micro-content.

Marketing Qualified Lead (MQL)

Discover the ins and outs of Marketing Qualified Leads (MQLs) in our comprehensive B2B SaaS marketing glossary.

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