Pipeline and Revenue
Multi-Touch Attribution
TL;DR
Multi-touch attribution distributes credit for a conversion across several touchpoints in the buyer journey, using models such as linear, time-decay, U-shaped or W-shaped.
How SaaStorm approaches it
Multi-touch models are better than single-touch ones, but they still miss everything that happens off-site: AI answers, podcasts, peer recommendations.
We combine multi-touch data from your CRM with self-reported attribution to get a more realistic view of organic's contribution.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
