Glossary
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Redirect Chain
SEO

Redirect Chain

TL;DR

A redirect chain is when a URL redirects to another URL that redirects again, sometimes several times, before reaching the final page. Chains slow crawling and lose some link value.

How SaaStorm approaches it

Chains build up over years of migrations and URL changes. Each hop adds load time and a chance for something to break.

We map chains during technical audits and point every old URL straight to its final destination, starting with URLs that have backlinks.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.