Conversion and PLG
Activation Rate
TL;DR
Activation rate is the percentage of new signups who reach a defined activation milestone, the action that shows they've got real value from the product.
How SaaStorm approaches it
The activation milestone should predict retention. If users who complete it tend to stay, it's the right one.
For PLG clients we track activation by acquisition source and landing page, so content can be judged on the quality of users it brings in.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
