Pipeline and Revenue
Average Revenue per Account (ARPA)
TL;DR
Average revenue per account (ARPA) is total recurring revenue divided by the number of customer accounts, usually measured monthly or annually.
How SaaStorm approaches it
ARPA by acquisition source shows whether organic brings in smaller or larger customers than other channels.
If organic ARPA is low, we shift targeting towards keywords and content for larger companies and more complex use cases.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
