Pipeline and Revenue
Burn Multiple
TL;DR
Burn multiple is net cash burned divided by net new ARR in the same period. A burn multiple of 1 means you spend €1 for every €1 of new ARR. Lower is better.
How SaaStorm approaches it
Investors use burn multiple to judge growth efficiency, which puts pressure on expensive acquisition channels.
Organic programmes typically improve burn multiple over time as content keeps producing pipeline without extra spend.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
