Glossary
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Grounding
AEO and AI Search

Grounding

TL;DR

Grounding is the process of tying an AI model's answer to specific external sources, so the response is based on retrieved facts rather than only on training data. Grounded answers usually show citations.

How SaaStorm approaches it

Grounded answers are where brands can be cited and earn clicks. Ungrounded answers rely on what the model already believes about you, which is much slower to change.

We target both, but most short-term gains come from grounded answers: getting your pages and the third-party pages that mention you into the sources engines retrieve.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.