Content
Information Gain
TL;DR
Information gain is how much new, useful information a page adds compared with what's already available on the topic. Pages with more original insight tend to be favoured by search and AI engines.
How SaaStorm approaches it
If your page says the same as the top ten results, there's no reason for Google or an LLM to prefer it.
Every SaaStorm brief names the information gain: original data, a specific example, an expert opinion or a clearer framework that competing pages lack.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
