Qualified Pipeline
Qualified pipeline is the total value of open opportunities that sales has accepted as real: right ICP, real need, a buying process underway. It’s the number that sits between marketing activity and closed-won revenue.
How SaaStorm approaches it
Qualified pipeline is the number we hold ourselves to. Traffic, rankings and MQLs are leading indicators. They’re useful, but none of them tell your board whether organic is paying for itself.
At the start of every engagement we agree a qualification definition with your sales team and connect organic sessions to CRM opportunities, usually through a mix of first-touch data and self-reported attribution. The content plan then follows the pipeline: bottom-of-funnel and comparison pages first, because they produce opportunities fastest.
For Asora that approach generated €20M in qualified pipeline. For Reditus, $1.3M ARR pipeline.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
