Pipeline and Revenue
Self-Reported Attribution
TL;DR
Self-reported attribution asks buyers directly how they heard about you, usually through a free-text field on demo or signup forms.
How SaaStorm approaches it
Self-reported attribution is the best tool we know for measuring the influence of AI search, podcasts and word of mouth, which software attribution can't see.
We recommend a free-text field over a dropdown, and categorise answers monthly alongside CRM source data.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
