AEO and AI Search
Search Generative Experience (SGE)
TL;DR
Search Generative Experience (SGE) was Google's 2023 experiment with AI-generated answers at the top of search results. It became AI Overviews when it rolled out widely in 2024.
How SaaStorm approaches it
SGE is now mostly a historical term, but the shift it started is permanent: Google answers more queries directly and sends fewer clicks for simple informational searches.
We plan content portfolios with that in mind, shifting effort towards commercial and comparison topics where clicks still happen and buyers want depth.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
