Pipeline and Revenue
Dark Funnel
TL;DR
The dark funnel is the part of the buying journey that tracking tools can't see: private conversations, communities, podcasts, AI chats and content consumed without clicking.
How SaaStorm approaches it
AI search has made the dark funnel bigger. A buyer can get your name from ChatGPT and arrive weeks later through direct traffic.
We use self-reported attribution, branded search trends and AI visibility tracking to estimate dark funnel influence rather than ignore it.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
