Content
TOFU Content Strategy
TL;DR
A TOFU (top-of-funnel) content strategy targets people who are just becoming aware of a problem or topic, with educational content such as guides, definitions and explainers.
How SaaStorm approaches it
TOFU content is the most exposed to AI Overviews and zero-click search, so we're selective about it.
We create top-of-funnel content where it builds topical authority for a commercial cluster, or where it can earn citations and links, and link it clearly to bottom-of-funnel pages.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
