Product schema generator
Generate Product schema in JSON-LD with price, availability and ratings, and check it against Google's rules before you publish.
How the generator works
Fill in your product details, and the generator writes valid Product markup as you type.
Add your product
Enter the product name, description, image and brand.
Add price and ratings
Add your price, currency and availability, plus your average rating if you have one.
Fix what's flagged
Checks flag missing required fields, like the price or rating Google needs.
Copy and test
Copy the code into your product page and confirm it in Google's Rich Results Test.
Want search engines and AI to understand your site?
We build the technical SEO and AEO foundations that help B2B SaaS sites get found, from schema to site structure.
Frequently Asked Questions
What is Product schema?
Product schema is structured data that describes a product: its name, image, price, availability and reviews. It can make your page eligible for product rich results, like prices and review stars in Google.
What does Google need for product rich results?
A product name, plus at least one of: an offer with a price, a review, or an aggregate rating. An image, a description and a brand are recommended.
Should a SaaS company use Product or SoftwareApplication schema?
For a software product, SoftwareApplication is usually the better fit, and our structured data generator includes it. Product schema suits physical products, add-ons, or plans you list like products in a store.
Can I add review stars with Product schema?
Yes, with an aggregate rating, but only for real reviews shown on the page. Google can take manual action against markup that misleads, like ratings visitors can't see.
Where do I add Product schema?
On the page for that product, in the head or body. Each product page should have its own markup that matches what visitors see on that page.
