Structured data generator
Create JSON-LD schema markup for FAQ, Organization, Product, Article, Video, Review, Software and Breadcrumb pages, with built-in checks against Google's rules.
How the generator works
Pick a schema type, fill in the form, and copy code that's ready to paste into your page.
Pick a schema type
Choose from the eight types B2B SaaS sites use most, from FAQ and Organization to Software and Breadcrumb.
Fill in your details
Start from a B2B SaaS example or a blank form. The JSON-LD updates as you type.
Fix what's flagged
Checks flag missing required and recommended fields, broken URLs and common mistakes.
Copy and test
Copy the code into your page, then confirm it in Google's Rich Results Test.
Want search engines and AI to understand your site?
We build the technical SEO and AEO foundations that help B2B SaaS sites get found, from schema to site structure.
Frequently Asked Questions
What is structured data?
Structured data is code that describes a page in a format search engines understand, like who published it, what a product costs or which questions it answers. Most sites use the schema.org vocabulary in JSON-LD format, which sits in a script tag and doesn't change how the page looks.
Does structured data help SEO?
It isn't a direct ranking factor, but it makes pages eligible for rich results like review stars, video thumbnails and breadcrumbs, which can earn more clicks. It also helps search engines and AI tools understand what your pages and your company are about.
Which schema types should a B2B SaaS site use?
Most need Organization on the homepage, Article or BlogPosting on blog posts, BreadcrumbList across the site, and SoftwareApplication or Product on product and pricing pages. Add FAQ, Video and Review schema wherever that content appears on the page.
Where do I add the code?
Paste it into the page's head, or anywhere in the body. In Webflow, use the page's custom code settings or an Embed element. In WordPress, use your SEO plugin or a header code plugin. In HubSpot, use the page's head HTML settings.
How do I test my schema?
Use Google's Rich Results Test to check whether a page is eligible for rich results, and the Schema Markup Validator at validator.schema.org to check the syntax. After you publish, the Enhancements reports in Search Console show any errors Google finds.
