AEO and AI Search
Conversational Search
TL;DR
Conversational search is searching through natural-language dialogue, with follow-up questions that build on earlier ones, as in ChatGPT, Perplexity or Google AI Mode. Queries are longer and more specific than typed keywords.
How SaaStorm approaches it
Conversational queries carry more context: company size, budget, tech stack, the problem they're trying to solve. That makes them closer to a sales conversation than a keyword.
We plan content around the specific scenarios buyers describe, such as 'for a 50-person team using HubSpot', instead of only head terms. Sales call transcripts are our best source for those.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
