Glossary
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Voice Search Optimisation
AEO and AI Search

Voice Search Optimisation

TL;DR

Voice search optimisation is making content easy for voice assistants such as Siri, Alexa and Google Assistant to find and read aloud, usually by targeting natural, question-style queries.

How SaaStorm approaches it

Voice search matters less in B2B SaaS than it was once predicted to. Few buyers research software by speaking to a smart speaker.

The underlying practices (conversational phrasing, concise answers, strong local and entity data) carry over to AI assistants, which is where we focus that effort now.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.