Conversion and PLG
Conversion Rate
TL;DR
Conversion rate is the percentage of visitors or users who complete a desired action, such as signing up, requesting a demo or upgrading, out of the total who could have.
How SaaStorm approaches it
Site-wide conversion rate is too blunt to act on. We look at it by page type and traffic source.
Organic blog traffic typically converts at a lower rate than comparison or pricing pages, so we judge each page against the right benchmark.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
