Pipeline and Revenue
Last-Click Attribution
TL;DR
Last-click attribution gives full credit for a conversion to the final touchpoint before it, often a branded search, direct visit or retargeting ad.
How SaaStorm approaches it
Last-click consistently undervalues organic content, because the research visits that created interest happened earlier.
We use it as one data point and pair it with first-touch and self-reported data before drawing conclusions.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
